About me
My background is in advertising. I started in agencies as a copywriter in nineties London. (Sadly I was too late for the wild excesses and legendary lunches of the eighties.)
I’ve been freelance since I left London 20 years ago.
I have had ideas for hundreds of clients from AA to Zurich, using just about everything a brand can do to promote itself, from billboards to beermats, and telly to twitter.
I’ve had extended periods where I did a couple of stints as creative director for a couple of years in agencies, heading up departments of a dozen or so, but mostly I work either in house or remotely for whoever wants me.
Increasingly these days, I work for clients direct. This can have great benefits in terms of costs and time for clients, and the advantage of long term trusted relationships. Some I just do ideas for. Some just copy. Some I just do films for. Some I do all of it for.
In addition to marketing, I have also written features, reviews, fiction, and sport, including short stories, a screenplay, short films, and two books on cricket The effing c-word, and Quick Singles, and a weekly national column for The Cricket Paper.
I play a lot of village cricket, golf, and pool, all fairly obsessively, and fairly badly.
